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This domain shop.everycancounts.co.uk states the following, "Get all the Every Can Counts recycling containers, printed posters and other items you need here online through our secure, easy to use webshop." We observed that the website stated " Displaying products 1 - 6 of 6." It also stated " Large stickers to use on existing recycling containers. Small sticker to use on existing recycling containers. Every Can Counts Starter Pack. Everything you need to start a drinks can recycling programme! Every Can Counts Table Talkers. A great way of spreading the word in staff restaurants or canteens." The header had drinks can recycling as the highest ranking keyword. It was followed by recycling drink cans, recycling at work, and recycle at work which isn't as ranked as highly as drinks can recycling. The next words the site used was recycling cans at work. starting recycling at work was also included but could not be seen by search crawlers.